Yelp’s mission is to connect people with great local businesses, and our YouTube channel is a vital part of how we inspire discovery, build community, and tell compelling stories at scale. As the YouTube Strategist, you’ll own and execute the end-to-end YouTube strategy, aligning closely with our broader social vision and marketing goals. We’re seeking a creative, analytical video marketer who thrives in a collaborative environment and is passionate about leveraging video to ignite engagement and drive results.

We’d love to have you apply, even if you don’t feel you meet every single requirement in this posting. At Yelp, we’re looking for great people, not just those who simply check off all the boxes. This is a full-time remote role based in the United States.

• Develop, implement, and continuously refine the YouTube content strategy in alignment with Yelp’s overarching social media and brand goals.
• Manage the YouTube content calendar: plan, schedule, and coordinate regular uploads and campaigns that spotlight local businesses, Yelp experiences, and brand initiatives.
• Ideate and create video storylines/briefs: partner closely with content, creative, and production teams to bring compelling stories to life.
• Source and curate user-generated content, influencer partnerships, and community spotlights to expand content variety and authenticity.
• Optimize channel and video elements (metadata, thumbnails, titles, playlists) for discoverability, SEO, and maximum viewer retention.
• Collaborate with the analytics team to set, track, and report on YouTube KPIs (views, watch time, engagement, subscriber growth, etc.), and proactively inform ongoing strategy based on insights.
• Stay ahead of YouTube trends, platform updates, and content best practices—testing new formats and approaches for impact.
• Engage with the YouTube community: respond to comments and foster authentic conversations to build loyalty.
• Ensure all content is brand-aligned and compliant with legal and copyright guidelines.
• Partner with cross-functional teams (social, creative, PR, community, product) to integrate YouTube initiatives with campaign launches and company priorities.
• Serve as a resource for the B2B YouTube channel, providing support, expertise, and content guidance to help drive channel growth and engagement.
• Work with the Creative team to establish and maintain Yelp’s social tone and voice.

• 5+ years managing YouTube channels for a consumer brand, media company, or creator-led business, with a proven track record of channel growth and successful campaigns.
• Deep expertise in YouTube platform management: algorithm fluency, channel analytics, audience development, and optimization strategies.
• Experience developing video storylines, writing briefs, and collaborating with creative or production teams from concept to final cut.
• Strong understanding of video SEO, metadata optimization, and thumbnail strategy.
• Adept at analyzing channel and video performance data, distilling insights, and making strategic recommendations.
• Up-to-date on social video trends, YouTube policy, emerging content formats, and audience engagement tactics.
• Excellent communication and project management skills: able to coordinate cross-functional partners, advocate for video strategy, and deliver campaigns on time.
• High attention to detail and a results-driven mindset with adaptability and creative problem-solving skills.
• Bachelor’s degree in Marketing, Communications, Media, or related field, or equivalent experience.
• Passion for digital storytelling, community building, and Yelp’s mission to support local discovery.

• Effective your first day: Full medical, vision, and dental 
• 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holiday
• Up to 14 weeks of parental leave
• Monthly wellness subsidy
• Work from home reimbursement
• Flexible spending account
• 401(k) retirement savings plan
• Employee stock purchase plan
• Compensation range for this position is $92,000 - $156,000 annually. You may also be offered a bonus and benefits.