Yelp's mission is to connect people with great local businesses. As a trusted source of information on local business, millions of people turn to Yelp every day to make decisions about where to spend their money— from where to eat, shop, or stay, to which home or local service provider to use, and beyond.
Yelp's Growth Operations team drives strategic growth through expert channel execution, data-driven optimization, and robust marketing technology infrastructure. As Associate Director and head of Consumer Growth Operations, you will own the vision, strategy, and hands-on execution for all growth communication channels while leading a team and partnering closely with Marketing Technology teams to ensure our underlying MarTech stack performs at its best. You will drive scalable operations, rigorous channel analytics, and continuous optimization in partnership with Growth Marketing, Product, Engineering, and cross-functional teams.
We are especially interested in candidates who bring 1) direct experience with marketing automation tools such as Braze, and 2) either direct experience in AI-driven marketing operations/optimization or demonstrate a deep curiosity and enthusiasm for leveraging AI and emerging technologies to advance our growth objectives.
We’d love to have you apply, even if you don’t feel you meet every single requirement in this posting. At Yelp, we’re looking for great people, not just those who simply check off all the boxes. This is a full-time remote role based in the United States.
Channel Execution & Optimization
Own end-to-end execution and optimization of email, push, and in-product messaging programs. Establish and enforce channel best practices to drive engagement, retention, and conversion. Continuously test and optimize targeting, timing, templates, and creative to improve performance across all owned channels.
Channel Strategy & Analytics
Build and maintain robust analytics frameworks to monitor channel effectiveness and guide optimizations. Adopt and advocate for channel best practices (e.g., send cadence, segmentation, personalization). Leverage AI to improve strategies, creative output, and campaign performance.
New Channel Exploration
Scout emerging communication channels (e.g., SMS) for growth opportunities. Pilot, test, and scale new channels with a focus on channel fit, compliance, and ROI.
Platform & Deliverability Management
Stay ahead of changes that could impact deliverability and channel efficacy, including shifts in channel platforms, device OS, privacy policy, and AI-driven filtering. Collaborate with cross-functional teams to communicate and implement necessary pivots rapidly.
MarTech Infrastructure (in partnership with Product & Engineering)
Partner closely with Product and Engineering to evolve and maintain a scalable, reliable and AI-enabled MarTech infrastructure. Own requirements for automation, personalization, data flows, and reporting across all growth channels. Lead rapid identification, troubleshooting, and resolution of platform issues. Drive adoption of AI within MarTech to accelerate growth marketing efforts.
Growth Experimentation
Embed scientific rigor in growth: design experiments, measure results, and apply insights to inform broader channel and growth strategies. Foster a data-first, experiment-driven culture within the consumer growth team.
Cross-Functional Collaboration & Communication
Work closely with Growth Marketing, Product, Engineering, and Marketing Enablement to align on priorities and deliver impact. Proactively communicate risks, opportunities, and results to stakeholders with clarity and actionable insight.
Mentor and Develop Teams
Guide team members in developing world-class growth operations capabilities and foster a high-performance culture focused on continuous learning and operational excellence. Serve as a mentor and subject matter expert across Growth and MarTech operations.